Salt & Slopes is a Mother-Daughter Design Team

Our expertise is custom lettering and illustration projects—especially within the hospitality and travel industry. From destination branding to travel-inspired art, we help our clients elevate their message with authenticity and charm.

Jill Means, Principal Owner & Designer

I'm a lettering artist, illustrator, and designer with over 30 years of experience bringing ideas to life through handcrafted detail and thoughtful design. Based in Lodi, California, my work is inspired by local agriculture, travel, and experiences over things.

Ali Heaton, Designer

I'm a designer with experience in branding and illustration, creating consistency and a connected story for our clients. Obsessed with nature and exploration, my work usually reflects inspiration from the outdoors and exploring the world with my young daughters. Recently moved to Charlottesville, Virginia.